About US
Ethan Cole: Founder and CEO
I’ve been passionate about fitness my whole life. I grew up playing soccer and running track through college, and after earning my degree in Exercise Science, I started working as a personal trainer. Over time, I realized that most fitness programs were built around one-size-fits-all routines that didn’t truly meet people’s needs.
In 2017, a knee injury changed everything for me. During my rehab, I discovered how smart, personalized training could rebuild strength faster and more sustainably than any cookie-cutter plan. That experience inspired me to create PeakForm Fitness — a company built on the belief that effective fitness starts with understanding the individual.
What began as a few personal training sessions in a small studio has grown into a digital platform that helps people around the world stay consistent, motivated, and injury-free. My mission is to make professional-level coaching accessible to everyone by combining human expertise with smart technology.
At PeakForm, I want to help you train anywhere, anytime, with workouts tailored to your goals, your equipment, and your lifestyle. Because fitness isn’t about perfection — it’s about progress. If I can help you move better and feel stronger every day, I know we’re making a difference.
Our Commitment to Excellence
At PeakForm Fitness, we are committed to delivering exceptional fitness experiences through our core values. These principles are the foundation of our approach, ensuring that every individual receives personalized and scientifically-backed guidance on their fitness journey.
Personalization
We understand that each person is unique, and so are their fitness needs. Our tailored programs are designed to meet the specific goals and preferences of each client, ensuring effective and enjoyable progress.
Science-Driven Results
Our methodologies are grounded in the latest scientific research, providing you with evidence-based strategies that maximize results and promote sustainable fitness improvements.
Community and Integrity
We foster a supportive community where integrity and respect are paramount. At PeakForm Fitness, we believe in creating an environment where everyone feels valued and motivated to achieve their best.